The artifact and the process

again: Every action has two results: a set of side effects on the world, and the next version of ourselves.

Sometimes in the creation of an artifact, the artifact itself is less important than the process of creating it. Wardley Maps are like that too – it’s about the thought that goes into creating them, and the conversations they enable. (video by @catswetel)

Most diagrams, especially on the white board, communicate very well to the people who participated in their creation, and very little to anyone else.

It’s the co-creation that matters. The participation in creating the artifact. The output is the next version of our team, with this common ground we established in the process.